Interesting iPhone Data from Nielsen

Consumer research firm, The Nielsen Company, released some interesting data on the iPhone this week. The study found:

- As of April 2009, there are 6.4 million active iPhone users in the U.S., up from 2.1 million a year prior.

- 37% watch video on their phone (6x as likely as the typical subscriber).

- There are roughly as many iPhone users 55 and older as there are 13-24. (see chart)

- 98% of iPhone users use the data features of their phone, services that should improve with the enhanced speed promised by the iPhone 3G S.

- 88% use the Internet (4x as likely as the typical subscriber).

- 75% download apps (5x as likely as the typical subscriber).

- 72% use location based services (7x as likely as the typical subscriber).

None of this data is overly surprising but it is good news for all of us in the mobile data market as more and more consumers will be buying iPhones (and other smartphones) so overall usage of applications, mobile web, mcommerce, etc. is about to explode.